To make way for the new, nature requires shedding the old—exfoliation accomplishes this for scalp/skin & hair — #MFLORENSIn scientific terms, cellular death is “apoptosis”—from Greek, meaning “falling off,” as leaves from a tree. Cellular death occurs daily as a natural part of the cell cycle or disease. The scalp, like all skin, sheds its dead cells via the outer, visible layer.
The scalp is troublesome because dead skin, sebum and other toxic buildup become lodged in and on the hair, clogging pores and hair follicles. Over time, as cells age and deteriorate due to inflammation, free radicals, sun damage and other stressors, they stop functioning effectively and efficiently, buildup grows worst. Dead cells turn over less frequently, making it more difficult for fresh cells underneath to surface and survive.
Hair loss, alopecia areata, premature discoloration, itchiness, flakiness, dull, drab and lackluster scalp & hair ensue.
Exfoliate. Exfoliate. Exfoliate. Our multi-correctional active botanical formula is brimming with nature’s most powerful rejuvenating exfoliants, antimicrobials, antiseptics and astringents that will power through the most stubborn buildup down to the dermal layers. Sweep away dead skin cells that wreak havoc on new growth and weigh hair down — experience revitalized, nourished and weightless scalp & hair.
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___ @voguemagazine November 1963 Astrid Heeren by iconic Bert Stern in Jean Schlumberger jewelry